麗笙RHG全球戰(zhàn)略尋源副總裁MariaMadrid女士（左）在云供GPO成立發(fā)布現(xiàn)場(chǎng)

日前，基于美國(guó)GPO模式，紅星美凱龍和錦江國(guó)際借助云技術(shù)的發(fā)展，共同發(fā)起并成立了云供GPO(GroupPurchasingOrganization，泛工程領(lǐng)域集團(tuán)采購(gòu)聯(lián)盟)，旨在通過(guò)釋放內(nèi)部采購(gòu)需求，并聯(lián)合各類(lèi)采購(gòu)方，共同邀約高品質(zhì)的供應(yīng)方，形成專(zhuān)業(yè)、高效、共贏的采供聯(lián)盟，同時(shí)也通過(guò)集中釋放各采購(gòu)方未來(lái)一定周期內(nèi)的需求，將不確定采購(gòu)變?yōu)榇_定采購(gòu)，對(duì)供應(yīng)鏈形成特別激勵(lì)，為采供雙方減少采購(gòu)環(huán)節(jié)，提供零差價(jià)、高品質(zhì)的服務(wù)模式。

云供GPO的成立，是我國(guó)住建產(chǎn)業(yè)內(nèi)，首次以GPO模式整合產(chǎn)業(yè)上下游資源，是引發(fā)業(yè)界廣泛關(guān)注的一次創(chuàng)舉。而從全球視野的高度來(lái)看，云供GPO如何將國(guó)外成熟的GPO模式與中國(guó)住建產(chǎn)業(yè)特色相結(jié)合，整合資源，以創(chuàng)新促發(fā)展？圍繞這一核心問(wèn)題，我們專(zhuān)訪了國(guó)際GPO模式研究專(zhuān)家，歐洲著名酒店業(yè)GPO"Coperama"的聯(lián)合創(chuàng)始人，麗笙RHG全球戰(zhàn)略尋源副總裁MariaMadrid。

1作為麗笙RHG全球戰(zhàn)略尋源的核心成員，您能為我們做一個(gè)關(guān)于歐美GPO組 織的簡(jiǎn)單介紹嗎？

M ：Talking about the GPOs organization we can clearly differentiate between the situation in America (USA specifically) and Europe.

The US is a very mature market, big players, well established with consolidated distribution partners who are able to cover the whole country. When we talk about the European GPO market, we can clearly see a very fragmented market; local GPOs are established in many countries in Europe in a very fast-growing environment in which suppliers scope are mainly local. New GPOs arise more and more and there is a trend to consolidate the business all around Europe, Middle East and Africa

美國(guó)是一個(gè)很成熟的市場(chǎng)，多個(gè)大公司都有能覆蓋全國(guó)的集成化合作伙伴。當(dāng)我們講到歐洲GPO市場(chǎng)時(shí)，我們可以很清晰的看到這是一個(gè)集成度很低的市場(chǎng)，在（經(jīng)濟(jì)）快速發(fā)展的很多歐洲國(guó)家內(nèi)建立一些僅能覆蓋當(dāng)?shù)夭⒁劳斜緡?guó)供應(yīng)商的GPO模式。新的GPO在不斷的生成，現(xiàn)在流行的發(fā)展方向是去集成歐洲，中東和非洲的業(yè)務(wù)。

2GPO作為聯(lián)合采購(gòu)組 織在美國(guó)經(jīng)過(guò)百年歷史發(fā)展，已形成一套成熟的體系和市場(chǎng)規(guī)模，我們非常感興趣GPO模式的核心市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì)是什么？

M: Yungong has the technology, the spend and the expertise of both the Jin Jiang Group and Red Star Macalline supporting our activities. But nothing of this will be successful without the local knowledge that will allow us to set different strategies in different markets.

We must know our competitors in the countries that we operate in order to set the suitable strategy to get into that specific country.

The professionalism of our people, expertise and technology will be our drivers combined with our ability to leverage our global spend.

譯：云供GPO集成了兩大基石采購(gòu)商——錦江國(guó)際和紅星美凱龍，（依托）兩大集團(tuán)的技術(shù)、資金和專(zhuān)業(yè)能力，從而支持云供GPO的實(shí)際業(yè)務(wù)。但是這一切（能力）如脫離本土化的戰(zhàn)略，就不會(huì)帶來(lái)成功。

我們必須了解在中國(guó)的競(jìng)爭(zhēng)對(duì)手，才能夠用合適的戰(zhàn)略進(jìn)入這個(gè)市場(chǎng)。

云供GPO組 織成員的職業(yè)素質(zhì)、專(zhuān)業(yè)和技術(shù)水平，以及兩大集團(tuán)的全球采購(gòu)體量，都將驅(qū)動(dòng)云供GPO的業(yè)務(wù)發(fā)展。

3在歐洲國(guó)家，近年來(lái)GPO所占市場(chǎng)采購(gòu)份額也在不斷上升，您認(rèn)為GPO模式是未來(lái)供應(yīng)鏈發(fā)展的必然趨勢(shì)嗎？

M: Absolutely! The future of a competitive supply chain is a GPO model and that is clearly the market trend. However, the strength and breadth to cover the majority of Europe by any single GPO is still lacking today

譯：（必然趨勢(shì)是）肯定的！未來(lái)有競(jìng)爭(zhēng)力的供應(yīng)鏈就是GPO的模式，這正是市場(chǎng)（發(fā)展的必然）趨勢(shì)。但是（目前情況下），還缺乏一個(gè)有實(shí)力的，能夠全面覆蓋歐洲的GPO組 織。

麗笙RHG全球戰(zhàn)略尋源副總裁MariaMadrid女士（左）在云供GPO成立發(fā)布現(xiàn)場(chǎng)

4您認(rèn)為，云供GPO與在歐美國(guó)家的GPO的模式對(duì)比上，有何創(chuàng)新？

M:The strategic alliance of Jin Jiang and Red Star Macalline is innovative in this sector and will be a key competitive advantage.

Technology is also a key point of differentiation and innovation that Yungong brings to the market with its fully integrated platform that will be able to leverage the platform’s global spend not just in China but also across the globe.

譯：錦江國(guó)際和紅星美凱龍的戰(zhàn)略聯(lián)盟是這一（GPO模式）領(lǐng)域的創(chuàng)新，將成為關(guān)鍵的（市場(chǎng)）競(jìng)爭(zhēng)優(yōu)勢(shì)。

技術(shù)也（將）是云供GPO通過(guò)完全集成的平臺(tái)為市場(chǎng)帶來(lái)的差異化和創(chuàng)新的關(guān)鍵點(diǎn)，該聯(lián)盟組 織不僅能夠利用它在中國(guó)（市場(chǎng)的現(xiàn)有能力），而且能夠覆蓋全球的采購(gòu)體量（規(guī)模）。

5有這樣兩大集團(tuán)的采購(gòu)規(guī)模體量護(hù)航，您是否看好未來(lái)云供GPO在中國(guó)的發(fā)展？

M： I am completely convinced of the success of this project not only in China but in the rest of the world, as we do have the volumes, the technology and the local expertise of our teams which is key.

We have the expertise and the systems that will allow us to transform the potential into facts.

譯：我完全相信這個(gè)項(xiàng)目不僅在中國(guó)，而且在世界其他地方都將取得成功，因?yàn)樵乒〨PO擁有的采購(gòu)體量、技術(shù)能力和我們團(tuán)隊(duì)擁有的專(zhuān)業(yè)知識(shí)，這些都將成為成功的決定性因素。

并且，我們擁有能夠使市場(chǎng)潛力轉(zhuǎn)化為事實(shí)的專(zhuān)業(yè)知識(shí)和系統(tǒng)。

6云供GPO組 織的成立，您的寄語(yǔ)是？

M：My aim is to contribute to the establishment of a worldwide Procurement Platform leader in the hospitality market in all the countries where we are with the best technology available in the market and the highest level of professionalism assuring to our customers not only the best systems and best prices but also the best service.

譯：我希望（我們共同）成為一個(gè)能覆蓋目前所在國(guó)家和地區(qū)的全球采購(gòu)平臺(tái)領(lǐng)導(dǎo)者，云供GPO擁有市場(chǎng)上zui好的技術(shù)和zui高水平的專(zhuān)業(yè)人員，確保我們的客戶(hù)不僅能獲得zui好的系統(tǒng)和zui好的價(jià)格，還將獲得zui好的服務(wù)。